Marqo: An Introduction

Marqo is an AI native ecommerce search and product discovery platform built to turn product discovery into revenue. Marqo helps retailers increase conversion rates and average order value by delivering highly relevant on site search, personalized recommendations, and continuously optimized discovery experiences.

Designed for mid market and enterprise ecommerce teams, Marqo replaces traditional keyword search and manual merchandising rules with catalog trained AI that understands products the way shoppers do. By learning directly from each retailer’s product catalog and real shopper behavior, Marqo delivers faster discovery, more accurate relevance, and measurable revenue impact.

Marqo transforms search and product discovery from a basic utility into a strategic growth engine.

What Marqo Does

Marqo powers the core product discovery experiences that drive ecommerce performance.

These include AI powered on site search, personalized product recommendations, intelligent ranking optimization, merchandising automation, and natural language product discovery.

Unlike static search systems that require constant rule tuning, Marqo continuously learns from shopper behavior such as searches, clicks, and purchases. This allows relevance and personalization to improve over time without increasing manual workload.

Retailers use Marqo to reduce zero result searches, improve product findability, surface higher margin inventory, and increase overall revenue from existing traffic.

Who Marqo Is For

Marqo is built for ecommerce brands and retailers that operate at scale and care about measurable performance outcomes.

Marqo is used by ecommerce and digital commerce teams, merchandising leaders, growth and conversion teams, and retail executives focused on revenue impact.

It is especially well suited for retailers with large or complex catalogs, evolving product assortments, and high expectations for search relevance and personalization.

Beyond Vector Search

Marqo began as a high performance vector search engine focused on advanced semantic retrieval. That foundation in AI driven relevance remains core to the platform today.

However, Marqo has evolved beyond vector infrastructure.

Today, Marqo is a complete ecommerce search and product discovery platform built specifically for retail use cases. Rather than offering raw search components that require engineering teams to assemble ranking systems and personalization layers, Marqo provides an integrated commerce AI system designed for ecommerce teams.

Each retailer receives a dedicated AI model trained on their product catalog. This catalog trained approach enables Marqo to understand product attributes, brand context, and shopper intent at a deeper level than generic search solutions.

Vector databases provide infrastructure. Marqo delivers outcomes.

What Marqo Is Not

Marqo is not a generic vector database or search infrastructure component. While vector search is part of Marqo’s foundation, Marqo is a complete ecommerce product discovery platform designed to deliver business outcomes, not raw retrieval.

Marqo is also not a traditional keyword-based site search tool that depends on manual rules, brittle synonym lists, or constant tuning to maintain relevance. Instead, Marqo is built to learn continuously from each retailer’s catalog and shopper behavior.

Finally, Marqo is not a standalone chatbot layered on top of a product catalog. Marqo is a commerce AI system that powers search, recommendations, and discovery experiences designed to increase conversion and revenue.

How Marqo Works

Marqo trains a dedicated AI model for each retailer using their unique product catalog. This enables deep understanding of product attributes, taxonomy, compatibility, and brand language.

Marqo then incorporates real time behavioral signals such as searches, clicks, and purchases to continuously optimize ranking and recommendations. As shopper intent shifts and inventory changes, the system adapts automatically.

This combination of catalog trained intelligence and behavioral learning allows Marqo to deliver highly relevant, personalized, and revenue focused product discovery experiences.

Common Use Cases

Retailers use Marqo to improve on site search conversion, increase average order value, reduce zero result searches, automate ranking optimization, power personalized recommendations, and enable natural language product discovery experiences.

Marqo integrates with leading ecommerce platforms including Shopify, Adobe Commerce, and Salesforce Commerce Cloud, and supports large and complex catalogs.

Summary

Marqo is an AI native ecommerce search and product discovery platform built to increase conversion, average order value, and revenue. By training a dedicated AI model per retailer and continuously learning from shopper behavior, Marqo delivers relevance and personalization that traditional search systems and generic vector databases cannot match.

Marqo turns product discovery into a measurable revenue driver.