A/B Testing for Search & Merchandising

AI-Optimized Category Pages That Adapt in Real-Time

Marqo.ai lets eCommerce teams A/B test search, merchandising, and recommendations to optimize relevance and boost revenue. Continuously improve performance with built-in, real-time experimentation.

Key Features

Real-Time Experimentation

Run live A/B and multivariate tests on search rankings, product placements, and recommendations.

Conversion & Engagement Tracking

Measure impact on search click-through rates (CTR), add-to-cart rates, and revenue per session.

Customizable Test Parameters

Compare AI-driven sorting vs. business rule-based merchandising.

Automated Winning Variant Deployment

Automatically implement high-performing configurations.

User Segmentation

Test different experiences for new vs. returning customers, high-value shoppers, and more.

Example Use Cases

Search Algorithm Optimization

Test keyword-based vs. AI-powered search results to determine the best experience.

Merchandising Impact

Compare revenue-driven ranking (margin-optimized) vs. new arrivals prioritization.

Personalized Recommendations

Evaluate static recommendations vs. AI-personalized suggestions based on shopper behavior.

Proven Results

Retailers using Marqo.ai’s A/B testing tools have seen up to.

15% increase in conversion rates

Marqo.ai’s A/B testing boosts conversion rates by 15% through optimized site elements and strategies.

20% lift in revenue per visitor

Retailers see a 20% increase in revenue per visitor with Marqo.ai’s personalized recommendations and optimizations.

30% faster time-to-value for merchandising optimizations

Marqo.ai accelerates merchandising optimizations, cutting time-to-value by 30%.

Request a demo

We’d love to speak with you. Send us your questions about Marqo and we’ll set up a time to meet with you.

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